With effective B2B marketing, you can proactively respond in a dynamic market and move closer to your business objectives.
As a B2B agency, we experience that more and more ambitious small and medium-sized enterprises are achieving measurable results by supporting their sales efforts with proactive marketing efforts. And we want more to join. That’s why we are on a mission. We want more SMEs to be proactive in the market and leverage digital customer engagement to reach their growth objectives.
At Essens, we work every day with B2B marketing with the sole purpose of getting you closer to your business goals. For us, marketing is never the purpose. It’s an effective tool to achieve increased market awareness, enabling you to attract new customers, retain existing ones, and drive growth in your company.
B2B marketing is about driving sales. We help you all the way from strategy to execution and continuous optimization.
Strategy
Marketing is nothing without a strategy. When your marketing creates value, it is not by chance. It stems from thorough groundwork and strategic planning.
- Value proposition
- Core narrative
- Go-to-market
Execution
Stand out with a strong profile. Whether customers interact with your company in person or digitally, they should experience the same level of professional care.
- Website
- LinkedIn & Facebook
- Trade shows & events
Optimization
Without a goal you can’t score! It is only when you know how your website, newsletter or campaigns have performed that you know the value of your marketing.
- HubSpot, MailChimp, eMarketeer etc.
- Google Analytics 4 (GA4)
- SoMe advertising
Selected cases that we are proud of (in Danish)
We listen to what you say and deliver results across media
1.
Knowledge and insights
Where are you now and where do you want to go? We focus on your ambitions and familiarize ourselves with your business and market opportunities.
2.
Strategy and objectives
Who do you want to connect with and when? Together, we align your ambitions and, with a ready-to-go plan, ensure focus on goals and direction.
3.
Design og production
Become known for what you are good at. With text and images, we develop clear messages and designs across agreed media and contact points.
4.
Execution and optimization
We love numbers and statistics, they shift the focus from assumptions to facts. We are with you every step of the way, from practical execution to optimizing effectiveness.
Get our book and read more about ambitious SMEs who succeed with proactive marketing. Also read about how sales strategies become more efficient with the help of proactive market efforts.
