Google is the customer’s Go-to Guy
The customers have seized control. This marketing premise applies to all of us. Customers are proactive and seek information – since information and knowledge are available like never before. With its simple search field, Google has become the customer’s “No. 1 Go-to Guy”. This is where customers acquire the necessary specific knowledge of products and vendors that is used to shape, reinforce and then carry out a purchase decision.
This is how you optimise your Google rank
No one questions the importance of performing well in the search engines. At Essens, we work hard to optimise our customers’ Google rank and to direct traffic to their websites. Dynamic and continuous SEO efforts not only lead to a better rank, as determined by Google’s algorithms, but they also optimise websites for the purpose of improving direct conversion rates.
Understand your performance
At Essens, we love numbers and statistics, and together with our customers, we have enjoyed great success measuring and optimising digital media using data. When digital initiatives are measured with metrics such as traffic, downloads, clicks and much more, we can demonstrate the value of the activities. More importantly, valuable knowledge is obtained about customers, which can be used in the sales efforts.
Your source of value
Since 2003 we have been working with B2B marketing. We learn your business and become involved in your reality. Our mission is to strengthen your company through marketing – internally and externally.
Let’s have a talk about your business and how we can help you get famous for what you do best.
Mette Nissen Pedersen
Partner in Essens Kommunikation
Phone: (+45) 70 229 149